Find out your personal style
Get an AI-powered personal stylist that offers advice to keep you looking sharp.
About us
DNA Style is a personal styling app designed to empower you to feel good, look your best and make more informed shopping choices. Our comprehensive/innovative service combines the expertise of world-renowned image consultants with cutting-edge AI technology to help you unlock your unique style and offer you personalized fashion recommendations, in an instant.

With the unparalleled level of personalization that allows you to discover your color type, body shape and to shop curated looks on the app, our digital style expert is designed to offer you a unique shopping experience and inspiring content, saving you time and headspace to focus on achieving your goals.
About us
DNA Style is a personal styling app designed to empower you to feel good, look your best and make more informed shopping choices. Our comprehensive/innovative service combines the expertise of world-renowned image consultants with cutting-edge AI technology to help you unlock your unique style and offer you personalized fashion recommendations, in an instant.

With the unparalleled level of personalization that allows you to discover your color type, body shape and to shop curated looks on the app, our digital style expert is designed to offer you a unique shopping experience and inspiring content, saving you time and headspace to focus on achieving your goals.
We’re on a mission to help you discover your personal style DNA so you can own it with confidence and look your best. How many times have you bought items you’ve only wore once? Gone to a party feeling under- or overdressed? Or spent hours trawling the web to find nothing you like? No more! DNA Style is like having a trusted style adviser and personal shopper at your fingertips, helping you save time, feel fabulous and nail your looks every time.
Our mission
Our service
Color Analysis
One selfie is all it takes for our smart science to analyze your unique features and reveal the colors that enhance your natural beauty. Get personal color pellet
Outfit Builder
Make the most of every piece in your closet with our head-to-toe styling tool. Simply upload a picture of an item you already own or choose any from our catalogue, and we’ll show you five fashionable ways to style it. Cue endless new outfit options!
Color Inspiration
Do you have a favorite photo in your camera roll or Instagram feed? Upload any photo that inspires you and we’ll show you outfit ideas that reflect your color scheme.
Figure & Fit
Do you often struggle to find the perfect jeans or a dress that flatters your shape? We’ll help you to accentuate and celebrate your body with detailed advice for the styles, fits and fabrics that suit your body best, making shopping online and in-store more pleasurable and fun.
Personal style
Get know which cut, textures and prints show you best. Get style giide. We’ll then make it quicker and easier to shop by curating a personalized edit to suit your style and budget and delivering you a daily dose of style inspiration.
Everything we do at DNA Style revolves around you, so we’re thrilled to have so many happy customers share their success stories with us and give us a five-star rating.
Our customers
Based in Barcelona and London, the DNA Style team is made up of image consultants accredited by the International Association for Image and Style, fashion experts from YOOX NET-A-PORTER GROUP and Farfetch, and top data scientists from Google and Intel. This incredible confluence of skills and expertise has allowed us to create an innovate shopping experience which blends human know-how and cutting-edge science.

DNA Style is the next frontier of virtual styling, and we’ve spent over three years developing and refining it to enable you to embrace your unique personal style. Energized by innovation and discovery, we are always looking for ways to delight and excite our customers, so look out for cool new features and tools coming soon.
Our team
Understanding your personal style DNA is the key to looking and feeling your best
Unlock your fashion formula