Get an AI-powered personal stylist that offers recommendations to help you look and feel your best

Discover your personal style

Brands you can shop with Style DNA

About us

Style DNA is a personal styling app designed to empower you to feel good and look your best by making informed shopping choices. Our innovative and comprehensive service combines the expertise of world-renowned image consultants with cutting-edge AI technology. It’s all designed to help you unlock your unique style, offering you personalized fashion recommendations in an instant.

The experience is entirely centered around you, allowing you to explore curated looks to suit your color type and body shape. Our digital style expert is on hand to offer you a unique shopping experience and inspiring content. Style DNA saves you time and headspace, so you can focus on achieving your goals.

Our mission

We’re on a mission to help you unlock your personal style DNA, so you can own it with confidence and look your best. How many times have you bought items you’ve only worn once? Gone to a party feeling under- or overdressed? Or spent hours trawling the web to find nothing you like? No more! Style DNA is like having a trusted style adviser and personal shopper at your fingertips, helping you save time, feel fabulous and nail your looks every time
Try it

Our service

Learn which cuts, textures and prints suit you best by exploring the style guide. We will then make it quicker and easier to shop by curating a personalized...
One selfie is all it takes for our smart science to analyze your unique features and reveal the colors that enhance your natural beauty...
Make the most of every piece in your closet with our head-to-toe styling tool. Simply upload a picture of an item you already own or choose any from...
Do you often struggle to find the perfect jeans or a dress that flatters your shape? We will help you to accentuate and celebrate your body with detailed...
Do you have a favorite photo in your camera roll or Instagram feed? Upload any photo that inspires you and we will show you outfit ideas...
Do you have a favorite photo in your camera roll or Instagram...

Color Inspiration

Do you often struggle to find the perfect jeans or a dress that...

Figure & Fit

Make the most of every piece in your closet with our head-to...

Outfit Builder

One selfie is all it takes for our smart science to analyze your...

Color Analysis

Learn to which cut, textures and prints show you best...

Personal style

Our customers

Everything we do at Style DNA is inspired by you! We are thrilled to read such positive feedback from our community members and humbled by the five-star reviews.

Our team

Based in Barcelona and London, the Style DNA team is made up of image consultants accredited by the International Association for Image and Style, fashion experts from YOOX NET-A-PORTER GROUP and Farfetch, and top data scientists from Google and Intel. This incredible confluence of skills and expertise has allowed us to create an innovative shopping experience which blends human know-how and cutting-edge science.

Style DNA is the next frontier of virtual styling, we have spent over three years developing and refining it to enable you to embrace your unique personal style. Energized by innovation and discovery, we are always looking for ways to delight and excite our customers, so look out for cool new features and tools coming soon.

Understanding your personal Style DNA is the key to looking and feeling your best

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